ATTENTION: over 40 founders
About Active NRG Executive Performance
Helping founders and senior executives over 40 build a body that matches their ambition – without living in the gym.
Trusted By founders of:
Trusted by founders and senior leaders from…
12-week done-with-you performance & wellness system,
2×20-min training, Skool + calls, tailored for over-40 leaders.
About Us
Riccardo served 12 1/2 in the RAF Regiment, before embarking on 25+ years coaching carrier, the last 10 being over-40 focus, in 2013 I was working at David Lloyds doing 20 + PT sessions on top of a 40 hour week for the club, that's not an extra 20 hours its an extra 40 as every session needed planning and clients had individual meal plans. The 80 hours broke me, I was overworked, I had to fixed it! So I did!
This is the program I wish I’d had when I was burning out.
Built for over-40 founders, coaches, consultants and agency owners
BUSINESS OWNERS
AGENCIES
COACHES
Working 55–75 hours a week
Labs or waistline trending the wrong way
Wanting more energy and revenue, not bodybuilding trophies
MEET THE FOUNDER & CEO
Hey, I'm Riccardo!
Riccardo served 12½ years in the RAF Regiment, then embarked on a 25+ year coaching career, with the last 10 focused on clients over 40.
In 2013, while working at David Lloyds, he was doing 20–30+ PT sessions on top of a 40‑hour week for the club. That wasn’t an extra 20–30 hours – it was an extra 40–60, because every session needed planning and clients had individual meal plans.
The 80+ hour weeks broke him. He was overworked and had to fix it – so he did.
Our core values are self‑discipline and lifelong learning.
I built ActiveNRG Executive Performance Club because this is what I needed when I was exhausted, overcommitted, and responsible for everyone else.
Our philosophy
Strength before “cardio grind”
Minimum effective dose: 2×20‑minute sessions
Health markers and revenue, not just scale weight
Do the boring work (consistency > motivation)
Designed around your calendar, not against it
What makes ActiveNRG different
We're not
generic PT,
low-ticket apps, or
corporate wellness webinars
We Are
high-touch,
done-with-you,
executive-specific,
measurable (KPI dashboard, labs, waist, lifts, revenue actions)
We Have
NO crash diets,
NO 6-day bro splits,
NO aggressive hard sell
TESTIMONIALS
What others are saying
"Loved everything so far"
Squat from 30 kg to 90 kg
Bench from 25 kg to 60 kg
Deadlift from 40 kg to 90 kg
- Andrew ~ Civil Engineer
"Highly recommend this"
Squat from 60 kg to 127 kg
Bench from 80 kg to 105 kg
Deadlift from 80 kg to 172.5 kg
- Bart ~ Wealth Manager
"My life changed forever"
Squat from 20 kg to 102.5 kg
Bench from 20 kg to 47.5 kg
Deadlift from 40 kg to 95 kg
- Lucy ~ Chartered Accountant
Is this right for you?
This is for you if…
You’re 40+ and leading a business or practice
You can commit 2–4 hours per week
You’re ready to change how you operate, not just “try a diet”
This is not for you if…
You want a quick fix for a holiday
You won’t give honest data or do the work
You hate the idea of being held accountable
How we work together
Diagnose – Intake, health history, current workload, labs (if available)
Design – Custom 12-week performance plan (training, nutrition, systems)
Deploy – Weekly calls, Skool support, KPI tracking until it’s your new normal
Don't worry, we can help!
Our Values & promises
WE VALUE
Self Discipline.
Continued Learning.
WE PROMISE
Radical honesty over feel-good fluff
Evidence-based over trendy
Protecting your time
No pressure sales: if it’s not a fit, you’ll say so
