
2x20-minute sessions
Skool community
Labs
Weekly/biweekly Calls
15‑minute call to map out your 12‑week plan. No pressure, no hard sell.









long hours,
poor sleep,
mid-afternoon crashes,
labs trending wrong,
no time for the gym.
Don't worry, we can help!
Consistent 8–10 energy days
Typically cleaner bloodwork in 8–12 weeks for committed clients
Stronger, lighter, clearer thinking without 6-days-a-week training
(assessment + labs review / intake)
(personalised 2×20-min protocol + nutrition)
(weekly calls, revenue actions, accountability)


Who's it for?
Executives, founders and business people over 40 who Struggle with:
long hours
Poor sleep
Afternoon crashes
Poor labs
No time for the gym
Here's what you get:
2x20-minute, high‑yield strength sessions per week
10 minute daily recovery and mobility protocol
1-1 weekly strategy calls online via SKOOL
Executive-friendly nutrition and lifestyle protocols
Access to a private SKOOL classroom and bonus workshops
Total value: £4000
your investment today is £1,479.
15‑minute call to map out your 12‑week plan. No pressure, no hard sell.
Short application form so we don’t waste your time.
46‑year‑old Commercial Cleaning Business Owner – −9kg, −9cm waist, in 12 weeks.
"Absolutely Brilliant"
"If I joined a gym or something I just wouldn't go. The great thing about Riccardo is you look forward to it your gonna go and you feel fantastic afterwards." - Nick Snowdon

You’re 40–60 and leading a business or practice.
You can commit 2–4 hours per week to training and implementation.
You care more about sustainable performance than quick aesthetics.
You’re coachable and willing to be held accountable.
You want a quick fix for a holiday or event.
You’re not willing to change how you sleep or eat.
You expect results without doing the work.
You’re looking for a cheap, low‑touch plan.
Time cost: 4–6 hrs/week, inconsistent.
personalisation: Low – generic workouts and plans.
accountability: None – you’re on your own.
business alignment: Zero – not designed for founders.
expected outcomes: Short‑lived, up‑and‑down results.
Time cost: One‑off seminars, steps challenges.
personalization: One‑size‑fits‑all.
accountability: Group‑level, not individual.
business alignment: HR‑driven, not founder‑driven.
expected outcomes: Minor awareness, little lasting change.
Time cost: 2×20‑minute sessions per week.
personalisation: Built around your health, goals, and schedule.
accountability: Weekly calls + KPI dashboard.
business alignment: Supports your role, performance and revenue.
expected outcomes: Stronger, leaner, better labs, calmer execution.

Weekly coaching + execution calls
Strategy
+
Accountability


Personalised performance plan
Optimal Body Function
+
Time Efficiency


KPI
dashboard
Optimise ROI
+
Catch Burnout Early Across Health And Work.


Skool classroom & resources
Motivation
+
Networking

Riccardo served 12½ years in the RAF Regiment, then embarked on a 25+ year coaching career, with the last 10 focused on clients over 40.
In 2013, while working at David Lloyds, he was doing 20–30+ PT sessions on top of a 40‑hour week for the club. That wasn’t an extra 20–30 hours – it was an extra 40–60, because every session needed planning and clients had individual meal plans.
The 80+ hour weeks broke him. He was overworked and had to fix it – so he did.
Our core values are self‑discipline and lifelong learning.
All you need is 40 minutes per week: two 20‑minute strength sessions. Everything else is designed to give you time back.
Still unsure? Book a no-pressure call.
I will programme your training around whatever you have available. If you have no equipment and don’t want to join a gym, that’s absolutely fine – we can work with bodyweight. I recommend bands for home and travel workouts.
Still unsure? Book a no-pressure call.
I'm based in Sutton Coldfield, UK. However, this is an online programme, so you can be anywhere in the world. Unless you choose to have face-to-face sessions with me.
Still unsure? Book a no-pressure call.
Most clients invest between £99 and £1,479 depending on support level and duration. We’ll walk through exact options on the call so you can choose what fits your goals and budget.
I offer several guarantees depending on what you sign up for:
28-day Exec Reset (complete the short intensive programme as set and get your money back);
12-week Exec Longevity (flagship programme, 100% satisfaction money back guarantee);
Exec Performance System (30-Day money back guarantee).
Still unsure? Book a no-pressure call.
Our first call after sign up is a deep dive in to your current situation, setting of expectations and setting a starting strategy for you. This will then be reviewed and modified as required on a weekly basis.
Still unsure? Book a no-pressure call.
15‑minute call to map out your 12‑week plan. No pressure, no hard sell.